The official UNTOLD Dubai merch store, online and at the festival kiosks.
UNTOLD is one of the biggest electronic music festivals in the world: its home edition in Romania drew more than 470,000 fans in 2025, and UNTOLD Dubai welcomed 190,000 from 120 nationalities over four days that November. Rapheal Lifestyle, a Dubai fashion retailer, was the festival's official merchandising partner, and we built the platform that sold the official collection: online, with delivery or pickup, and at the festival's kiosks. It runs on Magik, the ecommerce platform we built in-house.
- Client
- Rapheal Lifestyle, for UNTOLD Dubai 2025
- Industry
- Official merchandise, UNTOLD Dubai 2025
- Services
- E-commerce Solutions, Magik Commerce, Admin Dashboard
- Platform
- Web, built on Magik
The challenge
A festival store gets one shot. It has to be live and stocked before the gates open, and it sells in two places at once: online, to fans before and during the festival, and at kiosks on site, to a crowd of 190,000 over four days.
The collection came in limited drops, every design in several sizes, and fans from 120 countries needed a simple way to pay and to choose how to get their order: delivered, or picked up at the festival.
What we built
One store, online and at the festival
Fans could shop the official collection online and have it delivered, or order ahead and pick it up from the festival kiosks. The same platform handled sales at the kiosks themselves, so online and on-site orders ran through one system.
Drops, sizes and stock
Limited drops, every design in its sizes and variants, and stock tracked across the whole collection, so what was sold out showed as sold out.
Checkout and payments
A checkout built for a festival crowd from 120 countries, with payments taken online and at the kiosks.
An admin dashboard for Rapheal's team
Products, drops, stock, orders, pickups and deliveries, managed in one place by Rapheal's team before and during the festival.
Built on Magik
The store runs on Magik, our own ecommerce platform: a storefront and a dashboard kept in sync in real time, so the project started from a proven base rather than from scratch.
Got an idea worth building? Let's take it from prototype to production.